When in doubt, write some shit

Even though I’m a horrible writer, I owe a lot — like my ability to travel the world 11 months of the year, work from anywhere, and basically live life by my own rules — to writing. To date, my ability to get words on a screen has made me about half a million USD, net.

Which is CRAZY now that I think about it.

One of the biggest challenges for writers, including myself, is coming up with what to write. How much should you research? Who are you writing for? Are you even qualified to write about the topic you’re considering writing about?

Those questions, while important in some situations, aren’t necessary. Sometimes you want to write, simply because you feel like it. When you get the feeling, go ahead and write. Don’t allow the pressure to write something legendary hold you back.

This post is an example of writing without reason. I didn’t research anything. I’m writing this post mainly to clear my head and warm up my writing muscles. And I’m as qualified to write about writing as anyone else — if you can write a sentence — congrats, you’re a writer.

Let me tell you a secret:

This post went through a few drafts before I published it. The first few drafts were really shit. If I didn’t edit the drafts, you’d have probably stopped reading.

But no. You’re still here.

I’ve edited this post in such a way that your eyes are still glued to this sentence. And the next one. How am I doing this? Am I magician?

What I’m doing is called copywriting and yes, it’s kind of like magic.

Similar to how a magician improve their craft from practicing magic tricks, copywriters get better the more they write. When you’re practicing, it doesn’t matter what you write. So, after reading this post, here’s what I want you to do.

Open up a Google Doc and write some shit. Keep the keys moving and eventually, you' may write something useful. If you don’t?

No biggie.

Even if you write 1,000 words of boring shit, there’s an upside — at least that shit is outta your system.

Raymond Duke