Avoid this mistake when emailing potential clients

About 2-3 times a month, I'll get an email from someone seeking 3 things I value dearly — my time, attention, and money.

It's not that I'm unwilling to share those 3 things. And even though I know it’s a cold email, I'll still give it a glance.

Yet, 9 times outta 10, I end up making the email as spam.

The reason why is because of a mistake I see so many people who send cold emails make. A mistake that, if avoided, may just get the attention of someone you're looking to do business with long enough for them to read your email, express an interest in your service, and have a strong enough desire to work with you, that they'll respond back.

So what's the mistake?

Assuming I won't know it's a cold email.

(Or in other words, thinking I'm an idiot.)

Similar to how you'd write copy, you want to be honest with your writing.

Don't make the mistake of trying to hide the fact that you're cold emailing someone by pretending you know the person, saying that you'd like to catch up (even though you've never met), or pretending that you're interested in something they posted on their site (i.e., "I read your latest post 'Our Address Has Moved' —and it was so inspiring!")

Personally, I avoid cold emails entirely 99% of the time for my business.

But that's not to say that I haven't written them in the past for my clients. When and if I do actually write a cold email, there are several things I do that increase open and click rates beyond anything they've used in the past.

Some of the things I’ve learned can be discovered in my free Copywriting 101 course. Get full access — at no cost — right here.

Raymond Duke

Raymond Duke