A sneaky (yet ethical) way to get your copy read

A few days ago, my friend Tai sent me a sample of some great advertorial.

(An advertorial is a combination of an editorial and advertising.)

It's for a joint pain relief product, which isn't a new product at all. There are thousands of joint pain relief products on the market. What's different about the product is how it positions itself as something new and exciting.

The research that went into writing it is some of the best I've seen in a while.

It's also well written... in fact, it reads very similar to an article in other articles in USA Today, where it was featured, which is an "under the radar" approach. If you’re looking for an example of sneaky, yet ethical, way to get noticed by your reader — check this out.

Raymond Duke