I watched Raymond’s live talk because I lacked the real understanding of what copywriting truly tries to achieve - the psychology behind it. Raymond defined the “4 U’s of Copywriting” in terms that we can relate to which led me to understand what copy-writing is suppose to achieve. The study of relationships as explained by Raymond was the eye opening concept that led me to truly grasp the purpose of 4 U’s. We strive to make relationships with others. There all types of relationships including romantic, friendship and client-clientele kinds. All kinds have something in common, a shared experience that makes us bond together and trust one another for mutual benefits. The benefits of Raymond lecture is the understanding of what copywriting is trying to achieve, a psychological perspective. This understanding of this may be the one the most powerful leverage tools in marketing.
Christian used my email copywriting advice to score a big win for his Chiropractor client's event featuring Grant Cardone.
I contacted Ray when we were at the pre-launch stage for three nutraceutical products. Raymond provided website landing page content for three nutraceutical products. Raymond thoroughly researched the ingredients for each product and wrote strong marketing messages for each, citing many clinical studies. He struck a good balance between a strong marketing message and playing it safe with FDA and FTC compliance. Raymond worked through challenging research requirements and changing editorial requirements like a champ. He has a good grasp of the mechanics of a sales pitch and gets into the mindset of the target audience. Job well done.
Just a quick shout out to Raymond Duke! You may call yourself a copywriter, but you're much more than that!You...Posted by David Gonzalez on Monday, June 22, 2015
Just a quick shout out to Raymond Duke! You may call yourself a copywriter, but you're much more than that!You...
Raymond constructed a sales sequence of 5 emails with a mixture of story telling, education and more direct sales messaging. Work was piling up and I was feeling stressed about providing the best possible service to my clients. Knowing that I have someone I trust to help write copy is an immense relief. Raymond was very easy to work with.
Raymond did not just help us with copy, but he helped us articulate what our product was about. We had so much to say about our product but struggled to prioritize what customers wanted to know first. By a process of evolving drafts, we were able to succinctly position our product.
Here at MediaLeaders we are always creating new landing pages for events and speaking opportunities. It’s always helpful to have someone look over our copy to get an outsiders perspective. I submitted one of our new pages to Raymond and I was very impressed with his actionable advice. He provided tips, additional copy, suggestions and structure to our layout. His copywriting skills were superb and it was very easy to implement his ideas into our current project. I plan on using him for our future projects, he’s great.
I was struggling with getting the copy right for my website. I knew I had a good business idea but was unsure of the wording to really sell it. I hired Raymond and within days he had an exceptional copy wrote up, better than I could have ever imagined doing myself. He far exceeded my expectations. I am very much looking forward to working with Raymond in the future.
Raymond helped me to put my beautiful engagement story and made it sound even better than it actually was. Right now we have an amazing story of our engagement, it was posted on our wedding website and have impressed all the visitors! Raymond is an amazing person. He is very considering, caring and thoughtful. His professional skills are very impressive as well and he will work hard to satisfy one’s expectations. It is not my first time collaboration with Raymond and he has brought me only positive experience with great outcome! Highly recommended person to work with
Raymond is an astute marketer who is very familiar with the current social media environment as well as an excellent communicator. If you are looking to craft your message in an engaging and appealing way for the current internet audience or fine tune your on-line presence, look no further. Raymond has provided us with keen insight about our Facebook and Twitter accounts and we recommend his work wholeheartedly.
It was a pleasure working with Ray on one of our projects. He was very prompt to review the project and quick to complete the task. We’re looking forward to working with him again on many more upcoming projects.
I had a design that worked and looked great but I need CONTENT to worked with the design. Raymond gave me piece of mind that I was headed in the right direction but also told me the fastest way to get to where I wanted to be. A knowledgable and creative review of my site helped me hone in on what needs fixing so I can show my audience what I can do for them. I felt like good know that a skilled professional was taking a look at my work. I felt even better with a roadmap of where to head next.