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Your Time Is Limited, So Why Waste It? Try This 2-Step Technique To Improve Productivity

I'm not going to assume I know how productive you are. For all I know you could be the most productive person in the world. But chances are, you're not.

Don't get offended, it's normal to struggle with productivity. Personally, I admit to suffering from extreme cases of getting no things done — especially when I feel like taking a break from client work. 

So what's the solution? There isn't one that works best for everyone. What helps Bob won't help Susan. Everybody has to discover his or her own unique way of staying on task and getting things done.

I'm against universal advice. I think anyone who is selling the Bible-of-an-answer is more interested in getting a sale than helping you out. Trust me on this, I know this is true. I see it all the time when I'm studying the copywriting of other products and services.

I know you're looking for an answer here. There isn't one. There is many. What I'm about to share with you is something I've been doing lately that's helping me out. I cannot guarantee it'll work for you.

In fact, I don't even know for certain if it's working for me. It's helping me, so far. Whether or not the following technique helps me several months from now is a mystery.

The following technique was stolen from a book called The ONE Thing. As part of some client work, I read the book thoroughly and studied what he instructed you to do to stay on task and be a pillar of productivity.

  1. Make a to-do list. Write all of the things you need and want to do. I use a Google Doc for this. Whenever I get an idea or a thought or a task, I add it to my to-do list. Simple.
  2. Make a should do list. When you're planning your day, look at your to-do list and choose the most-important thing. This one thing becomes what you should do. 

I like this technique because it's simple. 

To help you choose what you should do, consider this: if you have to pick just one thing from your to-do list, which item would it be? Thinking this way helps you because you're no longer looking at a huge list of things to complete — your goal is to pick just one item to do for the day.

Too much advice and info these days takes the "fast food" approach. It sounds great in the moment because it's quick, easy, cheap, and seemingly satisfying... but once you consume it, you're underwhelmed and craving something more. Oh, and your heart also clogs up and you lose years from your life.

Maybe not so much on the heart and life side effects, but you get my point. Unsubstantiated advice is bad for you. Avoid it like a puking homeless person with doodoo in his pants.

Okay. I should stop writing now, before I get carried away.

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Raymond Duke