Why what you're selling doesn't matter

While I have your attention, there's this a copywriting/mindset tip I'd like to share with you that'll help you sell more products and services.

What I'm about to tell you is the type of mindset you want to have when you're writing copy: 

Instead of thinking about how to sell the product or service, prioritize how you're going to sell the big idea or hook that LEADS to the sale.

If you can get this right, you'll be able to sell any product or service — no matter if it's a product or service you've never written copy about before.

What I just told you is one of the reasons why I love copywriting so much; because it's my job to connect a market to a concept — and then the concept to the product, I'm able to partake in a challenging (and, lucrative) experience.

It really is a blessing...

And I love every minute of it.

Never forget: the core of great copy sells an idea, a mindset, or a set of beliefs to the prospect before the sale is made.

So the next time you write copy...

Or you think about how copywriting "works"...

Consider this:

You must sell the emotion before you sell the product.

Any questions?