To Niche Or Not To Niche — Is That Really The Question?

During the first live training session of Keyboard Cash Machine, this question came up:

"Raymond, should I choose a niche or write for anyone willing to pay me?"

This isn't the first time I've been asked this question. It's a question that comes up at least once a week, so I decided to broadcast my answer here today in a blog post.

When it comes to choosing a niche, like most things, it helps to weigh the pros and cons.

Here are the pros and cons, as I see it.

Pros of choosing a niche:

  • You'll get to do "deep work" on a particular subject (e.g., personal training, playing the guitar, transitioning from 9-5 to entrepreneur, etc.)
  • You'll become a go-to expert in your niche (which typically commands higher fees)
  • You'll invest less time thinking about a variety of subjects, which conserves energy (which gets more important as you get older)

Cons of choosing a niche:

  • You might restrict yourself too much (i.e., make less money, never discover what you enjoy writing about, etc.)
  • You have a smaller pool of people to work with
  • You might get bored

As you can see, this isn't a simple "yes" or "no" question.

There are a lot of variables to think about. The best answer I can give you is you have to decide for yourself. I know that's a boring answer, but it's the answer that makes the most sense.

Instead of giving you a concrete answer, here's how choosing a niche worked for me.

When I was getting started, I said yes to anyone who'd pay me. While this was an interesting experience and I learned a lot, it's not something I'd recommend beyond your first year as a
copywriter. It's just too draining. You'll get burned out.

Think of it like dating. When you're young and single, it's beneficial to go on different dates and meet different types of people. Because you never know, you know? But as you get older, you have a better idea of what you like and dislike. You learn from your experiences and you use your past decisions and dates as your guide.

Choosing a niche as a copywriter works the same way.

Go out there and "date" other clients, figuratively of course.

I wouldn't recommend actually dating a client, based on a personal experience a few years ago... but that's a story for another day.


CopywritingRaymond Duke