The Winner of Last Night's Political Debate Between Hillary Clinton And Donald Trump

I hate politics.

Did you know the word politics is a combination of words "poly" (meaning many) and "ticks" (an annoying, blood-sucking insect)? Yeah, that accurately describes how I feel about politicians. 

Up until last night, I've avoided the emotionally-driven back and forth from both parties.

Don't get me wrong, there are things I care about. But I'm the type of person who goes out and gets the results he wants, instead of relying on others to fix things for me. 

That being said, there was a political event last night too big to ignore. And as someone whose copy depends on how well he understands the market, current cultural situations, and what gets people to believe in something, I HAD to watch the first debate between Hillary and Trump.

While I have criticisms for both sides, this email isn't about that. What I'd like to talk about today is who the "WINNER" of last night's debate was.

So, without further ado, the winner of last night's debate was...

... no one!

Yep, no one. 

I don't understand why or how this idea of a "winner" came up in the first place.

  • What exactly was the prize last night?
  • What was the criteria for "scoring"?
  • Will the "winner" of this debate get anything other than the title of a "winner" moving forward?

This idea of a "winner" is nothing more than a way to rile up the emotions of the public.

The election this year is already becoming very similar to a major sporting event. What it's coming down to is who has the "better team". Best believe, you're going to hear a lot more about the "winner" and "loser" of last night's debate.

Keeping this in mind, there's a major takeaway for copywriters: it is possible for you to learn how major media outlets are manipulating the emotions of the public. All you have to do is pay attention to how large publications communication recent events.

If you want to become a better copywriter, seeing how this is done is important. I'd also advise you to avoid getting caught up in the mumbo-jumbo and keep your eyes on the bigger picture as you pay attention how persuasion works at the mass level.

That's all I have to say about this, for now.

Raymond Duke

BTW — If you're thinking of commenting about how how much you support Trump/Hillary... don't.

This isn't what my blog is about.

If you're the type of person who needs to express their political opinion everywhere you go, you're not welcome here.

CopywritingRaymond Duke