The Correlation Between Music and Copywriting
Like music, copywriting has rhythm.
Using the right copy in a sales letter — at the appropriate time — is like playing various instruments.
For example, let's look at the "—" I used above.
The "—" represents a sudden change in thought, or in music speak: a random, unexpected note.
Another similarity between copywriting and music is the buildup.
One of the ways I like to write is to start with simple sentences.
For example, this one.
Then, as I continue to write, I expand each sentence.
Each sentence then becomes longer than the last, just like you see in this example.
At this post, I have multiple options:
- I can either continue to expand the sentences
- I can end suddenly
- I can gradually use shorter sentences
Additionally, I can mix things up with a bullet-point list, like the example above.
Either way, there's a flow happening.
A simple structure.
That, once mastered, makes your copy easy to read.
Just like great music is fun to listen to.
That's your free lesson for today.
For more advanced training, you should grab my latest course.