Should you be on Snapchat?
At this year's Traffic and Conversion, Gary Vaynerchuk went batshit-crazy loco about Snapchat.
That picture-taking app with the funny-looking yellow ghost.
So what's the deal with Snapchat?
Of course Gary will say you should be on it; he was an early investor in the service. But... set that aside for a moment and consider this:
Gary was/is also an investor in Uber, Twitter, and Tumblr.
And... Gary predicted the dominance of email marketing back in the early 2000s.
And... (yes there are more ands) Gary was gung ho about content marketing before it was hot; his YouTube videos helped him grow his wine company to a $60M/year business.
So maybe it's possible he's onto something with Snapchat?
Perhaps he is.
Maybe being on Snapchat right now is the one thing that'll make you a gazillionaire by 2030. Most likely not.
But that doesn't mean you shouldn't at least test it out. Who knows, maybe you'll like it and maybe you'll thank me later.
If you happen to give it a whirl, add me @raymondduke.
Just don't snap me pictures of your penis, thanks.