Read These Copywriting Books
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Now, for today's email.
Let's talk books.
A question I get asked at least once a week is,
"Raymond, what books should I read about copywriting?"
This is a decent question to ask, but I'm honestly tired of answering it. Every time someone asks me, I sound like a broken record. So, I decided to write a blog post about it instead.
By the way, if I wasn't such a helpful person, I'd recommend some random books and, chances are, people would go read them. But, while cruel (yet, fun), I'm not going to do that. Wait, I take that back... I won't be doing that, today.
Because today, I want to tell you about the copywriting books I've read and regularly recommend to others:
Breakthrough Advertising, by Eugene Schwartz — Good luck getting this book for less than a few hundred dollars. If you managed to find it at a price that's affordable to you, DO IT. This book is probably the greatest book on copywriting there ever is. It's not an easy read. But if you were to simply "get the gist" of it, you'd be much more tuned into copywriting than most people.
Advertising Secrets of The Written Word, by Joseph Sugarman — Sugarman is one of my favorite copywriters. I like his style because it's so natural. Sugarman tells great stories that increase your desire for the product more and more with every word read. Powerful stuff.
The Gary Halbert Letter, by Gary Halbert — This one isn't a book. This is a free resource. Gary was a legendary copywriter responsible for some of the highest-grossing copy in history. The Gary Halbert Letter was a series of newsletters to his followers. Each one, while written in a different time, has relevant takeaways that're still applicable today.
So, there you go.
3 fantastic copywriting resources for you to upgrade your word wizardry!