Keep Your Bad Taste Outta My Mouth
I've been thinking about relationships lately.
Relationships have always been of interest to me. In college I majored in Interpersonal and Organizational Communication, which was the science of communication, persuasion, and —yep — relationships.
Today, this translates to what I do — marketing and copywriting — because relationships are a big part of how you communicate with your audience. I shouldn't have to say this, but most people still don't seem think marketing is *just* about making money.
Nah, it ain't like that.
I get irritated when I see other marketers using tricks and whatnot to build their brand. It's as if they think that's that *only* way. Or, maybe they're confused and scared, which is most likely the case. They're confused and scared because they don't know what else to do.
They're just trying to make a quick buck, and they don't really give a damn about their market.
Look it — at the end of the day, it comes down to this: are you leaving a bad taste in the mouths of your audience when they say your name? Or, does your market feel great about you and what you do?
Because unless someone cherishes your words, wisdom, and time, then marketing your product is going to be as difficult as navigating through the Nile River with a piece of plywood and a beat-up broom. Good luck with that.
No amount of copywriting tricks will save ya.
Just be real.
Don't think about *one thing* you could be doing with your copy. Think about the big picture; what they're going through before they meet you, while they're meeting you, and where you're helping them go.
Do that, and you're golden.
By the way, I'm doing a live talk about copywriting at Tai's. It's going to be for members of his VIP program (it's $67/mo). If you're not on his VIP program, you can get a 2-week free trial *if* you purchase his 67 Steps.
So, basically, it's $67 to be on the call with me today.
Or, $67 to join and see my call in the archives.