How To Not Build a Freelance Copywriting Business
When I transitioned from part-time to full-time freelance, I made a lot of mistakes.
Which, is normal.
The online freelance copywriting world is still fairly new, so it's not like there's a step-by-step guide out there... which is why I've decided to create one.
And even though I've screwed up plenty, I've still managed to work things out, build a lifestyle doing something I enjoy, and create a steady stream of moolah coming in every month.
Would you like to know the biggest mistake I made when starting out?
I'll tell ya: I was so desperate to make a buck, I took one-time gigs instead of setting up recurring, steady income!
Like most newbie-doobies, I lacked confidence in my skills, which meant I took any job that came my way, without setting up follow-up work or some type of commission-based agreement to line up my pockets for upcoming months.
And, since I was chasing pay per projects, I was ping-ponging around from gig to gig.
It worked. I got me paid. But, it wasn't fun — and, damn, it was stressful.
But once I figured out that, in order to build a freelance copywriting business, there needs to be some sort of money coming in on a regular basis, my life got better. Not only did my income go up, but I started to provide a better service for my clients because they knew I was in it for the long run.
Any freelancer can work from gig to gig and make a few hundred to a couple thousand in his or her spare time. That's easy to do. Just hop on Craigslist or some other freelancing site, like Upwork, and apply to 50-100 jobs per day. After a week, someone will bite. And as long as you do the work, you will get paid.
But getting paid once isn't the same as getting paid every month.
This is why the best way to not build a freelance copywriting business is to work from project to project, instead of setting up monthly retainer agreements or commissions based on sales that result from your copy.