How To Exorcise Your Copywriting Demons (No Priest Required)
All you need is your pen.
Your keyboard works, too.
This will take you 10 minutes to do.
And it may just save your soul from suffering for months in copywriting hell.
I call it: "exorcising your copywriting demons".
Exorcising your demons is not about dumbbells and deadlifts — it's about nullifying the negativity holding you back.
So, here's the thing.
You got demons in your head.
It's okay though; I do too, and today I'm going to show you how to get rid of them.
When you're writing copy, you probably have doubts like:
- "My copy won't be good enough."
- "No one will care what I have to say."
- "I'm wasting my time."
Technically, these are not demons.
It's just your brain trying to keep you safe.
Let me show you can tell your brain, "It's okay — I got this."
Exorcising your copywriting demons begins and ends with this:
Writing the WORST ad possible for your offer.
I call it an anti-ad.
An anti-ad says everything wrong, violates every rule, and — overall — makes your reader REFUSE your offer.
Go ahead and let yourself go when writing an anti-ad.
- Insult your reader...
- Point out the flaws of your offer...
- And do whatever it takes to let thy demons go (don't hold back)!
Don't forget to have fun with it, because no one sees your anti-ad, but you.
Exorcising your copywriting demons frees you from the sin of negative thought.
By confessing what's wrong, you'll be a path toward writing what's right.
That's all it takes.