From Network To Net Worth: What It Really Takes To Get High-Paying Copywriting Clients

And, I'm back.

After 12 days away from home (10 days in Salt Lake City and 2 in Pacific Beach), I'm back in Los Angeles.

If you're wondering why I travel, the answer is simple. I travel for the change of scenery; I get value from immersing myself in new areas and learn new things.

An additional bonus is the fact I get to meet new people. This feels strange to say, because I'm a calm, quiet, and reserved person (so I've been told). For example, last weekend I got called out for keeping my cool while playing Catch Phrase with some friends  — even when everyone was yelling, cheating, and doing whatever it took to win.

Perhaps it's the fact I grew up in an environment with a ton of anxiety and stress; and if I didn't keep my cool, I'd easily fall into a pit of despair and depression.

Not saying the following to brag or sound cocky, but I consider myself headstrong.

Now my physical strength, on the other hand, needs work. Haha, but I'm going through some programs right now from one of my clients (Brandon Carter), so I'm on track to have a better-built body sometime soonish.

Anyway, the reason why I'm telling you all of this is because what I do — and where I've been and how I connect with people — all has to do with networking. The people I met in Utah and in Pacific Beach are people who help me define who I am and how I help others.

Now if I were to stay home and watch Netflix, I'm sure I'd still enjoy myself.

But, you can't network (i.e., connect with people) staying home. You can connect with people online, but it's not the same. This is why my advice to you today, if you want to build a network of friends and clients, is to get out your house and talk to people whenever possible. You'll learn a lot.

Because the better you are at connecting with people, the better you will be at writing copy.

Copywriting is about building a connection — a bridge.

Just like you can't build bridgets without materials, you won't be able to write copy if you don't know how to make a genuine connection with another person.

A lot of copywriters are introverts; they want to stay inside and not talk to people. I'm kind of the same way. When I was in Utah, I spent most of my time in coffee shops and restaurants. I visited a few bars, too, but I tend to not stick around after 1-2 drinks. 

My point here is I'm not an extrovert, but I still manage to connect with people on my own terms. I don't do any NLP tricks or sneaky questions, either.

To build a network, I simply express an interest in the other person and appreciate the moment.

You can do the same.

And you should do the same if you want to surround yourself with people who'll help you out. There are no fancy tricks to doing this; just be who you are — and comfortable and confident with yourself — and you'll go far in life. 

I tell people copywriting is more about research than it is writing. The writing is what you do at the end once you know what to say.

When it comes to getting clients, it's more about how you connect with people than it is things like printing business cards or following a scripted follow-up process.

That's the takeaway here.

Be yourself, be cool, and meet more people.

Doing these things has a snowball-like effect; and as long as you can do ONE thing better than the people you meet (e.g., writing copy), your clientele and net worth will go up. 


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CopywritingRaymond Duke