$50 an hour ain't much - for a copywriter
In the 9-5 world, $50 an hour ain’t bad.
In fact, it's the type of salary to expect as a bank branch manager or purchasing director.
But when you consider that $50 an hour comes with a 40- to 50-hour workweek — and only two weeks' vacation time, it's not that attractive.
Enter the world of copywriting, a career path where $50 an hour is low — even for a beginner.
The businesses paying you aren't covering your medical insurance or holiday / vacation pay.
This means more money for you.
As you're operating your own business, you'll be expected to cover your own insurance, self-manage time on / off, and basically, run your own business.
There's a slight learning curve to this (e.g., setting up an LLC vs. S-Corp, legally minimizing taxes, etc.), but to me — the pros of working for yourself (e.g., freedom!) drastically outweigh the cons.
Copywriters are like consultants that solve specific projects.
Because these specific projects require specialized skills, they pay more.
The specific projects copywriters work on could last from a few days to several months.
Or, in some cases, years.
True story — I've had some of my clients on a monthly retainer since 2016.
On a final note —
You shouldn't be charging by the hour anyway.
When I help new copywriters, I walk them through the steps of charging by the project — so they can get paid based on the value provided for your client.
For legitimate businesses, paying $100 to $950/hr — as described in this article about copywriters in Time Magazine — for specialized projects isn't just reasonable, it's preferred.
They have the budget and they want to solve a problem, without wasting time.
You may not be used to asking for more than $50/hr.
Perhaps you're unsure about how to charge by the project. If so, it's okay — as I explained during my webinar, I was once like you.
I understand the internal discomfort that comes with asking for a lot of money.
The great news is there are things I've learned that, I'm confident I can teach you, make charging at least $250/hr effortless.
But before I continue, a quick disclaimer.
I'm not promising you anything will happen if you don't put the effort in.
This life takes guts.
You have to put yourself out there and stay vigilant — even when things don't work out.
Running your own business likely contradicts how you grew up.
Instead of following a path (i.e., go to school, get a degree, work a steady job), you'll be creating your own.
If — and only if — you accept that responsibility, I suggest starting here.