$50 an hour ain't much - for a copywriter

In the 9-5 world, $50 an hour ain’t bad.

In fact, it's the type of salary to expect as a bank branch manager or purchasing director.

But when you consider that $50 an hour comes with a 40- to 50-hour workweek — and only two weeks' vacation time, it's not that attractive.

Enter the world of copywriting, a career path where $50 an hour is low — even for a beginner.

Here’s why:

First —

The businesses paying you aren't covering your medical insurance or holiday / vacation pay.

This means more money for you.

As you're operating your own business, you'll be expected to cover your own insurance, self-manage time on / off, and basically, run your own business.

There's a slight learning curve to this (e.g., setting up an LLC vs. S-Corp, legally minimizing taxes, etc.), but to me — the pros of working for yourself (e.g., freedom!) drastically outweigh the cons.

Second —

Copywriters are like consultants that solve specific projects.

Because these specific projects require specialized skills, they pay more. 

The specific projects copywriters work on could last from a few days to several months.

Or, in some cases, years.

True story — I've had some of my clients on a monthly retainer since 2016.

On a final note —

You shouldn't be charging by the hour anyway.

When I help new copywriters, I walk them through the steps of charging by the project — so they can get paid based on the value provided for your client.

For legitimate businesses, paying $100 to $950/hr — as described in this article about copywriters in Time Magazine — for specialized projects isn't just reasonable, it's preferred.

They have the budget and they want to solve a problem, without wasting time.

You may not be used to asking for more than $50/hr.

Perhaps you're unsure about how to charge by the project. If so, it's okay — as I explained during my webinar, I was once like you.

I understand the internal discomfort that comes with asking for a lot of money.

The great news is there are things I've learned that, I'm confident I can teach you, make charging at least $250/hr effortless.

But before I continue, a quick disclaimer.

I'm not promising you anything will happen if you don't put the effort in.

This life takes guts.

You have to put yourself out there and stay vigilant — even when things don't work out.

Running your own business likely contradicts how you grew up.

Instead of following a path (i.e., go to school, get a degree, work a steady job), you'll be creating your own.

If — and only if — you accept that responsibility, I suggest starting here.

Raymond Duke

Tokyo, JapanRaymond Duke