2 Approaches To Making Money Online: What Newbies Must Consider, First
I'm seeing a trend lately with people who're new (i.e., newbies) to online marketing.
I suppose this advice applies to offline business, too. But most (I'd say 90%) of my experience is with digital marketing, so that's what I feel comfortable giving advice about.
The way I see it, there are two approaches to making money online.
- Fast and dirty
- Slow and clean
Going Fast, Getting Dirty
An example of fast and dirty would be this method that prioritizes clicks and monetization. Basically, not caring about your audience and focusing on the traffic and ad conversions.
The pro to fast and dirty is you don't need create products or think much about what your market wants; all you really have to do is get attention and let the advertising machines do the work.
The downside to fast and dirty is it's hard to scale. You'll eventually reach a point where you must scale your efforts, create better content, and transition into a recognizable brand instead of trashy website.
The Slow, Clean Machine
For long term growth, slow and clean is best. It's safer.
Slow and clean means you can focus on your audience and build a community around who you are, what you stand for, and what/who you stand against.
Here's an example of a "slow and clean" site.
See how the site is built around one thing?
The experience on the site is more focused than a site filled with ads. A site like the one in the example is great for focusing on the solutions in your market, and delivering as much value as you can.
Chew on this...
Before you make your next move, think: do I want...
- fast and dirty?
- slow and clean?
Both make money. Both have pros and cons. You don't have to choose just one. You could start fast and dirty and go slow and clean once you're ready to scale.
I can't tell you what to do.
The purpose of this post is to get you to think. These two approaches, I believe, must be considered. You'll thank yourself later when you think ahead now.
Whatever you decide, you'll need great copy. For help with writing copy, go here.