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Who are you?

Hello! My name is Raymond Duke. You’re probably here because you’re interested in what I do — copywriting (writing used to sell products and services).

I’ve been writing copy since 2012. Some of my current and past clients over the years are Tai Lopez, Timothy Sykes, Brian Tracy, Les Brown, Robert Kiyosaki, Jay Papasan (co-author of The ONE Thing), and MindValley.

Making money from copy wasn’t easy at first. But now, I do well enough ($100k+/yr) to travel the world via one-way flights — which is a lot of fun. In fact, I’ve been living and working from over 20 countries since January 2016.

How’d you get started?

It all began with a blog, similar the one I have now where I share my thoughts. I never intended to become a copywriter, I was simply sharing stories about my life. But one day, after someone offered me money to write on their website, I Google’d copywriting — and was immediately hooked.

You want to know how you’ve found the one thing you’ll be doing for the rest of your life? When you know that, even if you were making $1,000,000 a month passively, you’d still be doing it.

For me, that one thing is copywriting.

Can you help me?

If you want help learning how to write better copy, get more clients, and increase the amount of money you make from your clients or customers — then yes, I can help.

Getting started

To learn how to write better copy, start here. That link will take you to sign up for my Copywriting 101 course — at no cost. The course is simple, but will teach you the basics. If you want more help after that, follow the instructions in the course and my follow up emails.

After Copywriting 101, I have a paid course called Copywriting Components ($27). This course teaches you the “building blocks” of copy that once learned, will help you write any copy you want — from emails to sales pages to video scripts.

Ongoing Help

For help with getting clients, writing better copy, and making more money from copy, I offer weekly live Copy Calls for $120/month. This is something I’d only recommend if serious about making 6+ figures from your writing. These calls are for both entrepreneurs and freelancers.

Work with me

If you’re a business owner who needs copy or consulting, let’s talk directly.

Which copywriting books do you recommend?

First, I’ll recommend some classic copywriting books. But before I do, I want to clarify something about reading books about copy.

Copywriting isn’t just about marketing. If all you’re doing is reading about marketing, then you’ll only be as smart as every other marketer.

  • AdWeek Copywriter’s Handbook — This is my favorite all around copywriting book because it covers just enough about the most-important copywriting topics. Joseph Sugarman, the author who was both a copywriter and a business owner, has a natural way of making you cannot help but want to buy his products.

  • Breakthrough Advertising — Definitely not the easiest read for beginners. But the sooner you start to read it, the better. I’ve read, and re-read, this book several times over the years. And each time I do, I learn something new.

  • Scientific Advertising — This is another classic book that’ll help you understand the testing style of copywriting. It’s over 100 years old now but the principles taught by Claude Hopkins are extremely relevant to this day.

  • Gary Halbert Letters — Technically not a book, but Gary’s newsletters are worth reading again and again.

  • DotCom Secrets — This is a book that I recommend reading in order to understand how digital marketing works. It’ll teach you what you need to know about funnels, upsells, autoresponders, and all of the other elements people need copy for.

Any other recommendations?

Yes. When it comes to running a 6-figure business while traveling, I rely on a series of tools, services, and products.

For Making Money

First, I want to talk about a tool I use for building and sending emails to my list — ConvertKit. Email marketing is something I suggest for all copywriters, even if they’re new.

Building a list basically comes down to:

  1. Offering something for free in exchange for an email

  2. Building and maintaining a relationship with your audience

  3. Offering products or services

In most cases, when you’re engaged with your list and offer something to sell, an email subscriber is worth $1/month (i.e., 1,000 subscribers is $1,000/mo).

I love ConvertKit because it’s simple to use and it’s designed to help “creators” (i.e., people who create content).

In addition to email, I suggest having a blog and writing on it regularly. For help with that, I use and prefer Squarespace. This site you’re own now runs on it.

Another way to make money is courses. Because the online education industry is growing every year, having a course about whatever you’re interested isn’t a bad idea if you want to build passive income.

There’s a ton of tutorials about choosing a topic, making content, and getting customers for your course once you join the service I use and recommend, Teachable.

When it comes to building sites that focus on making the sale, I use Clickfunnels. Unlike Squarespace or Teachable, Clickfunnels isn’t limited to using a template. You can literally start from scratch and build any type of site you want — even if you don’t know much about programming or code. In addition to the service, there’s a ton of internet marketing training available inside Clickfunnels.

Traveling

This probably makes me sound like a hipster, but I was traveling and working “before it was cool”. Over the years, I’ve lived the digital nomad life and narrowed down my top products and services to the following.

For booking places to stay and finding flights, here’s my strategy:

  • When I want to stay in one place for more than a week, I’ll check available apartments using Airbnb. In most cases, you can message the host and ask for a discount when booking long-term stays.

  • Hotels are my go-to when first arriving to a country. The reason why is because after a flight, I usually want the comfort of room service, a sauna, and daily housekeeping. For checking hotels, I’ll look at Booking.com.

  • One trick I’ve been using lately to book hotels and flights is to leverage credit card points. Since I use cards primarily while traveling, the points add up and I often find myself using points to cover some, if not all, of my travel expenses. The award program that I find is the most flexible is American Express Membership Rewards.

  • For booking flights, I use Google Flights to search. Once I see which flights are available, I’ll book directly with the airline by transferring points or paying with my Chase Sapphire Reserve that gives me a 3x bonus on travel charges.

Need more help?

If something you wanted help with wasn’t mentioned, use this link to contact me.

Raymond Duke

I had written what I thought was an advertorial and it turned out to be a listicle, however, I knew there was something off on the sales message. I could not pinpoint what the heck it was and I found it very frustrating. I read several books and looked through some of the online courses that I had and was able to make some adjustment. It was better, but there was still something that was “off” and at that very moment Raymond sent me an email asking me what I was working on...

I explained to Raymond my situation and within a few minutes, he immediately knew what was wrong. I was selling a product that was very difficult to explain what it was and he was able to pinpoint the angle I should take from this.

Before I didn’t think there was anyone that could look at this and give me something I hadn’t thought of but Raymond did it. He is a true pro at what he does and now I have a solid sales letter with a clear message. Thank you, Raymond!
— Jesse Navarro
I had a design that worked and looked great but I need CONTENT to worked with the design. Raymond gave me piece of mind that I was headed in the right direction but also told me the fastest way to get to where I wanted to be. A knowledgable and creative review of my site helped me hone in on what needs fixing so I can show my audience what I can do for them. I felt like good know that a skilled professional was taking a look at my work. I felt even better with a roadmap of where to head next.
— Matt Jared, Matt Jared Dot Co
What Raymond lays out in Copywriting Components is easy to understand, and straight to the point. Much like Copy! It’s given me more confidence that I know my shit, so if a client doesn’t want my services my mindset is more “well, their loss” and less “oh no, I lost a prospect.
— Brendon Klos
I watched Raymond’s live talk because I lacked the real understanding of what copywriting truly tries to achieve - the psychology behind it. Raymond defined the “4 U’s of Copywriting” in terms that we can relate to which led me to understand what copy-writing is suppose to achieve. The study of relationships as explained by Raymond was the eye opening concept that led me to truly grasp the purpose of 4 U’s. We strive to make relationships with others. There all types of relationships including romantic, friendship and client-clientele kinds. All kinds have something in common, a shared experience that makes us bond together and trust one another for mutual benefits. The benefits of Raymond lecture is the understanding of what copywriting is trying to achieve, a psychological perspective. This understanding of this may be the one the most powerful leverage tools in marketing.
— RICHARD LYSAKOWSKI
I contacted Ray when we were at the pre-launch stage for three nutraceutical products. Raymond provided website landing page content for three nutraceutical products. Raymond thoroughly researched the ingredients for each product and wrote strong marketing messages for each, citing many clinical studies. He struck a good balance between a strong marketing message and playing it safe with FDA and FTC compliance. Raymond worked through challenging research requirements and changing editorial requirements like a champ. He has a good grasp of the mechanics of a sales pitch and gets into the mindset of the target audience. Job well done.
— Malcolm VR., Rebellion Media

Just a quick shout out to Raymond Duke! You may call yourself a copywriter, but you're much more than that!You...

Posted by David Gonzalez on Monday, June 22, 2015
Raymond constructed a sales sequence of 5 emails with a mixture of story telling, education and more direct sales messaging. Work was piling up and I was feeling stressed about providing the best possible service to my clients. Knowing that I have someone I trust to help write copy is an immense relief. Raymond was very easy to work with.
— Casey Stevens, Business Charisma
Raymond did not just help us with copy, but he helped us articulate what our product was about. We had so much to say about our product but struggled to prioritize what customers wanted to know first. By a process of evolving drafts, we were able to succinctly position our product.
— Richard, Clever Yellow
Here at MediaLeaders we are always creating new landing pages for events and speaking opportunities. It’s always helpful to have someone look over our copy to get an outsiders perspective. I submitted one of our new pages to Raymond and I was very impressed with his actionable advice. He provided tips, additional copy, suggestions and structure to our layout. His copywriting skills were superb and it was very easy to implement his ideas into our current project. I plan on using him for our future projects, he’s great.
— Josh Ochs, Social Media Trainer
I was struggling with getting the copy right for my website. I knew I had a good business idea but was unsure of the wording to really sell it. I hired Raymond and within days he had an exceptional copy wrote up, better than I could have ever imagined doing myself. He far exceeded my expectations. I am very much looking forward to working with Raymond in the future.
— Russell Cooper, Realtor
Raymond helped me to put my beautiful engagement story and made it sound even better than it actually was. Right now we have an amazing story of our engagement, it was posted on our wedding website and have impressed all the visitors! Raymond is an amazing person. He is very considering, caring and thoughtful. His professional skills are very impressive as well and he will work hard to satisfy one’s expectations. It is not my first time collaboration with Raymond and he has brought me only positive experience with great outcome! Highly recommended person to work with
— Yulia Melnova, Art Dealer
Raymond is an astute marketer who is very familiar with the current social media environment as well as an excellent communicator. If you are looking to craft your message in an engaging and appealing way for the current internet audience or fine tune your on-line presence, look no further. Raymond has provided us with keen insight about our Facebook and Twitter accounts and we recommend his work wholeheartedly.
— Nicoleta Simionescu, Always Financial
It was a pleasure working with Ray on one of our projects. He was very prompt to review the project and quick to complete the task. We’re looking forward to working with him again on many more upcoming projects.
— Jamie T., Reaction Games