Chew on this trillion-dollar copywriting niche

Lately, I've been working on some projects for a client in the grass-finished meat business. And the more I write, the more I realize why I'd choose healthy meat as a niche to build up a copywriting fortune, if I had to start over.

The healthy meat niche has all the emotional hot buttons to push as a copywriter. Such as, vegan vs. grass-finished meat — which is better? You also got enemies to rally against, like factory farming and animal abuse.

Brands like Impossible Burger and Beyond Burger are doing insanely well in the market right now with plant-based beef. People love these "burgers" because they see it as way to reduce factory farming. People also support the idea of doing what's best for the environment.

But, there's a problem. I believe people aren't looking into how these plant-based "meats" are actually produced. And, the fact that they're not just processed — they're ultra-processed. Ingredients used in fake meat (pea protein powder and glyphosates(!)), and the manufacturing process involved, could be worse for our bodies and the planet.

Enter the counter argument, sustainable farming:

Done right, farming can heal the planet while providing people the essential animal-based nutrients we need. Some brands that are doing a great job with this concept are Epic Provisions, Krave Bars, Polyface Farms, and Dr. Paul Saladino who's doing an excellent job raising awareness about the carnivore (all-meat) diet.

If I had more time, I'd research this niche more than I have already. Eating isn't a trend. And considering people want to eat healthier, they're looking for someone to help them stay up to date on the latest foods, studies, and so on.

This is also a good niche to build a list in. If you can be consistent and mildly entertaining (at the least), you're set. Getting 10,000 subscribers is definitely possible within 3-6 months. And if focus on quality over quantity, that could turn into $5,000 - $10,000 a month.

In addition to the brands I already mentioned, there's the grass-finished project I've been working on for my client.

Click here to see it.

Should drugs be legal?

I smoke weed from time to time, but it's becoming more of a rare event. In certain countries (such as where I'm at currently), smoking weed is highly illegal and not worth the risk. Japan was another example. It was possible to purchase weed there, but it wasn't worth my time or energy to procure.

Considering that in California, my home state, you can now walk into a store and buy weed for recreational use as easily as buying milk and bread. So of course I had to try it when I visited Cali in December. I experimented with various pens and edibles to see what I liked the most. For both science and fun.

I remember not feeling the effects of overeating some edibles. A rookie mistake, but I waited 2 hours and felt nothing. They usually kick in after one. Anyway, once they did finally kick in, they woke me up from my rest and I had a rather strange sensation. It was a mixture of both fear, excitement, and wonder. I felt like the universe could end at any moment and somehow, I was extremely aware of this fact.

It wasn't an experience I'd like to repeat, but I don't regret having it. Growing up, weed was illegal and that's what made it appealing. But now that it's so easy to get, it's not something I'm so eager to smoke. I figured it might help me become more creative, but it usually makes me want to veg out and do nothing. But everyone is different.

Makes me wonder if all drugs were legal, how much of a difference it would make. Perhaps if they were, people wouldn't even want to do them so much. The argument for making them legal is it'd reduce crime and improve the economy. The argument against making them legal is people would become addicts and it'd increase drug use.

What do you think?

One "drug" I consume almost daily is coffee. When it comes to making a smooth cup of joe, I'm somewhat of a snob. I first find a local coffee shop that has fresh beans. Next, I use this (an Amazon's Choice item) and this (only 4 left in stock when I wrote this) — which I both picked up in Tokyo, Japan, but also found on Amazon.

Highly recommend both when you travel and prefer making your own coffee.

How this horrible copywriter continues to have fun and make money

I don't claim to be the best copywriter. That's too much responsibility. Plus, there are many copywriters out there who've made way more than I have (about $500,000 net from client work).

Yet even though I'm not the best, I'm still very happy. In fact, I'm happier now than at any other point in my life. I'm making good money (five figures a month), my new girlfriend is amazing, and I actually have fun doing what I do.

One of the techniques I use that keeps me moving forward is writing fast. After several years of writing copy, I stumbled upon a writing system that works for me and my personality. Perhaps my technique can help you too.

It starts with disconnecting myself emotionally from my first draft. It's ironic because copywriting is about connecting emotionally with your reader. But when it comes to writing copy, you don't want to be too emotional about your work — especially your draft. Let the writing flow. You can edit later.

Next, take a break. I prefer to edit my draft with a fresh pair of eyes. This is why I try and do things completely unrelated to copywriting between my drafts and edits. Lately, I've even been disconnecting as much as possible from the internet during this step. Going out and exploring the world with my girlfriend helps.

Finally, edit and finalize. The goal here is to make the copy flow, in a clear, conversational, and non-boring way. Having someone else read your copy helps a lot here. Or, you can read your copy out loud to other people. At this step, you're not looking for them to say, "Oh, that's such great writing!" No! You want them to say, "Where can I BUY this?"

These concepts may seem simple, but that's the point. When it comes to writing copy, simplicity is best. This is why I've been working on new free and paid training based on simple sales writing. Keep an eye on out as I'll be sharing more info about this soon.

In other news, a client and friend of mine (Tai Lopez) has a new program that's really taking off. While it wouldn't be cool to share the stats, I will say that this simple sales page is making a lot of money. The reason why?

Because it's a very attractive offer. Something to keep in mind for your next copywriting project — instead of writing a super long sales page, focus on creating a killer offer first. This is especially important during the first launch of a program.