The Retail Arbitrage Method Dr. Ben Used To Scale To A $90,000/Mo Amazon Business

If you want to know how to make $90k/mo selling products like rice cakes online, check out this guy I've been following for a while.

His name is Dr. Ben, and yes, he really is a doctor. 

Last I heard, he was doing fairly well in ecommerce; I also knew him as the guy who made funny videos and gifs in our Facebook group.

Welp, today I read up about Dr. Ben and it turns out he's doing way better than I believed.

This article reveals how Dr. Ben took a $389 investment and scaled it to $600,000 in a year using something called retail arbitrage.

His monthly sales are currently $90k.

How's Retail Arbitrage Work?

Retail arbitrage works like this...

  1. You visit local places to buy stuff (Walmart, Home Depot, Sams Club, etc.)
  2. You check the prices at your store vs. the prices on Amazon (eBay works, too)
  3. If the price is higher online — and the margins are good — you buy the product and resell it online

It's basically the same buy low, sell high strategy that's been working for centuries.

If I had more time on my hands, I'd definitely do what Dr. Ben did.

Keep in mind, it took Dr. Ben a year to hit the numbers I'm telling you about. Maybe some people can hit them sooner ... perhaps some will take longer. 

The funny thing about Dr. Ben's technique is he made a killing selling Quaker Oat's Rice Cakes. 

  • He bought them for $3.50 at Walmart
  • He then sold them for $15 on Amazon
  • After margins, he was making $7 profit per sale

As Dr. Ben says, retail arbitrage isn't a way to build a business. But what RA does is TEACH you the inner workings of buying and selling products online. 

Another thing RA teaches you is why taking swift action works.

RA is about seizing the opportunity — the profitable margins — as soon as you see it. 

If you're familiar with my 4U Copywriting Course, you know what I'm talking about here when I say "swift action". Taking swift action is about urgency; doing what must be done in the moment to benefit, instead of kicking tires and missing out.

Since we're talking swift action, I want to now send you on over here — to the full post from Dr. Ben. 

After reading this, you'll see what else Dr. Ben to scale his online ecommerce business — beyond RA — by taking advantage of private labeling and reselling products.

He's sharing all his numbers, stats, and strategies with you.

He also discloses several key things he learned while scaling to $90k/mo. For example, focusing on reviews as soon as possible. Reviews will help you get more sales, fast.

If you're looking for info about how ecommerce works, then this is it.

How I'm Able To Travel And Enjoy Amazing Food On Someone Else's Dime

Hello from Austin.

I'm here on a trip. Some clients invited me over to hangout and make money. 

I, of course, said yes.

Right now, life is amazing. Eastside Austin's vibe is like taking ten shots of heroin to the brain. I've never taken heroin to the brain, but I imagine it overloads you with feels-great endorphins. That's what life feels like right now. 

Eastside is a mix of historical monuments and modern upbeat-ness. There are clashes of culture everywhere you look. You have what looks like to be an abandoned home — rigged up to entertain and feed crowds of people.

If you're ever in Austin, try the Mixiote De Chamorro De Borrego at Licha's.

If you're ever in Austin, try the Mixiote De Chamorro De Borrego at Licha's.

I'm at one of these home-based eateries right now. It's called Lichas. I just ordered the Mixiote De Chamorro De Borrego, which is braised guajillo-peanut salsa-marinated lamb shank, wrapped in banana leaves, rice, cactus. (See nearby picture.)

Well... my food just arrived, so it's time to wrap up this post and enjoy my food.

Before I go, I want to mention how I'm able to travel and eat and enjoy life — without worrying about a budget or time-commitment. The reason why is all because of this skill I've developed called copywriting. 

What is copywriting?

Copywriting is sales in print. I basically sell stuff using words.

People pay me to learn about stuff and tell stories.

It's the greatest "job" in the world.

What I'm about to link below may not be for you.

But if you're wondering about the skill people pay me thousands upon thousands of dollars for — while I work from anywhere I want, whenever I want — the following course is for you.

It's not free, by the way.

It's $67.

That's what I'm asking for in exchange for the 100's of hours — and 1,000's of dollars — I've invested into my copywriting education.

All of which can be yours, for $67.

Before my food gets cold, here's the link

How To Research Your Next Copywriting Project: Doing This Kills Copywriter's Block

Greetings from several thousand feet in the air.

I'm currently on a flight from California to Austin—the perfect time to read a book!

The book I'm reading during this flight is called The Craft of Research (buy it on Amazon). 

As the title suggests, this book is about how to research your writing.

I've always said copywriting is more about researching your marketing than it is actually writing words. So when Sean Vosler (awesome dude — check out his stuff) recommended The Craft of Research, I knew this book about writing research would be my next read.

As of now, I'm only giving myself 90 minutes to go through this book.

These are my takeaways.

Copywriting Research Isn't Linear

One does not research once; researching, especially when researching copy, is an ongoing, back-and-forth process. The reason why is because, as you develop your copy, you learn new things. You will gain more insights about your product as you research and write.

Here's the big-picture, 3-step process I use to write copy:

  1. Research
  2. Write
  3. Review

In sum, that's what I do.

Here's the reality — the microscoptic version of my 3-step process.

  1. Research
    1. Gather information about the product, like features and benefits
    2. Speak to those involved with the creation of the product
    3. Determine how to best position the product alongside direct and indirect competitors
  2. Write
    1. Dump all of the information on the page, in a semi-organized manner
    2. Research more information when I see gaps of missing knowledge
    3. Adjust the copy over time until it flows
  3. Review
    1. Take a break from the work
    2. Re-read the copy with fresh eyes
    3. Get feedback from people I'm working with
    4. Research anything necessary to continue to approve the copy

As you can see, research is something that comes up more than once.

Research isn't linear.

Profiting From Information: Why Research Benefits You

Research is what separates you from your competitors.

When people hire me to write copy, they're not really hiring a writer. They're hiring a researcher.

Researching is essential for making sure you're making a strong argument to buy your product. 

Research takes your sales pitch from

  • Buy this product

to...

  • Buy this product, because...

In my 4U Copywriting Course, I reiterate the fact you need to always support your claims. Don't just say something is great, talk about why it's great. Communicate using benefit-focused communication.

How To Begin Researching

To research, you need a plan.

Sure, you can go for a long walk and have ideas come to you naturally. That may work. In fact, I do this often when I'm wondering what the best approach is for a project.

But, overall, it helps to have a plan.

Here are a few ways to plan your next copywriting project.

Plan Like a Reporter

The 5 W's are great for getting information.

  • Who
  • What
  • Where
  • When
  • Why

Some questions you might ask yourself when writing copy, using the template above, is who made the product? Who is it for? What's the product do? Where can you buy it? Why do people need it?

And, so on.

I find that the more questions you ask, the better. You can never have too much information. Here's why.

You end up not using a lot of the information you gather. Don't let this deter you from getting it anyway. In my experience, I find that the info I stockpile — even if it's not useful for the current project — ends up being useful elsewhere. You never know when one little "nugget of golden knowledge" will help you.

Note: to help keep you focused while researching, focus on gathering the most-important information first! This is what reporters do. You should, too.

Plan Like Me

It's should come as no surprise to you this is where I pitch my 4U Copywriting Course. This course is my baby; it's simple, yet powerful.

Here's what I suggest you do when researching your copy, using these 4 U's.

  • Urgency
  • Uniqueness
  • Ultra-specific Proof
  • User-friendly Offer

My flight is about to land, so I'm going to keep this short.

I'm going to copy and paste a comment I left on someone's post in my Facebook Group last night. 

The post was about how to write an advertisement for a networking event at the beach. Here's what I suggested the copywriter do, using my 4 U's.

First, here's the original post:

Hey, I need your opinion on something.

I’m writing an event description for a fun summer BBQ at a beach and the target audience is a group of entrepreneurs. It’ll be a good opportunity to network with other entrepreneurs and have fun.

I’m having trouble on talking about WHY people should come to this and even starting the sales copy.

Can I ask for your opinions about it?

Here is my reply.

Use the 4U’s when thinking about what questions to ask.

For example:

Urgency - If you miss this event, you’ll miss out on your next possible business deal. Find a study that supports entrepreneurs who network get ahead. Support your claims.

Uniqueness - What makes the event different? That fact that it’s on the beach and it’s a BBQ is a start. Anything else?

Ultra-specific Proof - Who is going? What have they done? Anything notable?

User-friendly Offer - Is it free? What else do they get by showing up? What will they leave with?

The 4 U’s keep you focused. Use them. :)

Being in the Facebook group and getting me to help you is one of the many benefits of purchasing my 4U Copywriting Course.

Plane is landing now.

Got to go.

Make sure you get email updates from me if you'd like to keep in touch.

Adios (for now)!