Who are you?
Hello! My name is Raymond Duke. You’re probably here because you’re interested in what I do — copywriting (writing used to sell products and services).
I’ve been writing copy since 2012. Some of my current and past clients over the years are Tai Lopez, Timothy Sykes, Brian Tracy, Les Brown, Robert Kiyosaki, Jay Papasan (co-author of The ONE Thing), and MindValley.
Making money from copy wasn’t easy at first. But now, I do well enough ($100k+/yr) to travel the world via one-way flights — which is a lot of fun. In fact, I’ve been living and working from over 20 countries since January 2016.
How’d you get started?
It all began with a blog, similar the one I have now where I share my thoughts. I never intended to become a copywriter, I was simply sharing stories about my life. But one day, after someone offered me money to write on their website, I Google’d copywriting — and was immediately hooked.
You want to know how you’ve found the one thing you’ll be doing for the rest of your life? When you know that, even if you were making $1,000,000 a month passively, you’d still be doing it.
For me, that one thing is copywriting.
Can you help me?
If you want help learning how to write better copy, get more clients, and increase the amount of money you make from your clients or customers — then yes, I can help.
To learn how to write better copy, start here. That link will take you to sign up for my Copywriting 101 course — at no cost. The course is simple, but will teach you the basics. If you want more help after that, follow the instructions in the course and my follow up emails.
After Copywriting 101, I have a paid course called Copywriting Components ($27). This course teaches you the “building blocks” of copy that once learned, will help you write any copy you want — from emails to sales pages to video scripts.
For help with getting clients, writing better copy, and making more money from copy, I offer weekly live Copy Calls for $120/month. This is something I’d only recommend if serious about making 6+ figures from your writing. These calls are for both entrepreneurs and freelancers.
Work with me
If you’re a business owner who needs copy or consulting, let’s talk directly.
Which copywriting books do you recommend?
First, I’ll recommend some classic copywriting books. But before I do, I want to clarify something about reading books about copy.
Copywriting isn’t just about marketing. If all you’re doing is reading about marketing, then you’ll only be as smart as every other marketer.
AdWeek Copywriter’s Handbook — This is my favorite all around copywriting book because it covers just enough about the most-important copywriting topics. Joseph Sugarman, the author who was both a copywriter and a business owner, has a natural way of making you cannot help but want to buy his products.
Breakthrough Advertising — Definitely not the easiest read for beginners. But the sooner you start to read it, the better. I’ve read, and re-read, this book several times over the years. And each time I do, I learn something new.
Scientific Advertising — This is another classic book that’ll help you understand the testing style of copywriting. It’s over 100 years old now but the principles taught by Claude Hopkins are extremely relevant to this day.
Gary Halbert Letters — Technically not a book, but Gary’s newsletters are worth reading again and again.
DotCom Secrets — This is a book that I recommend reading in order to understand how digital marketing works. It’ll teach you what you need to know about funnels, upsells, autoresponders, and all of the other elements people need copy for.
Any other recommendations?
Yes. When it comes to running a 6-figure business while traveling, I rely on a series of tools, services, and products.
For Making Money
First, I want to talk about a tool I use for building and sending emails to my list — ConvertKit. Email marketing is something I suggest for all copywriters, even if they’re new.
Building a list basically comes down to:
Offering something for free in exchange for an email
Building and maintaining a relationship with your audience
Offering products or services
In most cases, when you’re engaged with your list and offer something to sell, an email subscriber is worth $1/month (i.e., 1,000 subscribers is $1,000/mo).
I love ConvertKit because it’s simple to use and it’s designed to help “creators” (i.e., people who create content).
In addition to email, I suggest having a blog and writing on it regularly. For help with that, I use and prefer Squarespace. This site you’re own now runs on it.
Another way to make money is courses. Because the online education industry is growing every year, having a course about whatever you’re interested isn’t a bad idea if you want to build passive income.
There’s a ton of tutorials about choosing a topic, making content, and getting customers for your course once you join the service I use and recommend, Teachable.
When it comes to building sites that focus on making the sale, I use Clickfunnels. Unlike Squarespace or Teachable, Clickfunnels isn’t limited to using a template. You can literally start from scratch and build any type of site you want — even if you don’t know much about programming or code. In addition to the service, there’s a ton of internet marketing training available inside Clickfunnels.
This probably makes me sound like a hipster, but I was traveling and working “before it was cool”. Over the years, I’ve lived the digital nomad life and narrowed down my top products and services to the following.
For booking places to stay and finding flights, here’s my strategy:
When I want to stay in one place for more than a week, I’ll check available apartments using Airbnb. In most cases, you can message the host and ask for a discount when booking long-term stays.
Hotels are my go-to when first arriving to a country. The reason why is because after a flight, I usually want the comfort of room service, a sauna, and daily housekeeping. For checking hotels, I’ll look at Booking.com.
One trick I’ve been using lately to book hotels and flights is to leverage credit card points. Since I use cards primarily while traveling, the points add up and I often find myself using points to cover some, if not all, of my travel expenses. The award program that I find is the most flexible is American Express Membership Rewards.
For booking flights, I use Google Flights to search. Once I see which flights are available, I’ll book directly with the airline by transferring points or paying with my Chase Sapphire Reserve that gives me a 3x bonus on travel charges.
Need more help?
If something you wanted help with wasn’t mentioned, use this link to contact me.