Lately, I've been working on some projects for a client in the grass-finished meat business. And the more I write, the more I realize why I'd choose healthy meat as a niche to build up a copywriting fortune, if I had to start over.
The healthy meat niche has all the emotional hot buttons to push as a copywriter. Such as, vegan vs. grass-finished meat — which is better? You also got enemies to rally against, like factory farming and animal abuse.
Brands like Impossible Burger and Beyond Burger are doing insanely well in the market right now with plant-based beef. People love these "burgers" because they see it as way to reduce factory farming. People also support the idea of doing what's best for the environment.
But, there's a problem. I believe people aren't looking into how these plant-based "meats" are actually produced. And, the fact that they're not just processed — they're ultra-processed. Ingredients used in fake meat (pea protein powder and glyphosates(!)), and the manufacturing process involved, could be worse for our bodies and the planet.
Enter the counter argument, sustainable farming:
Done right, farming can heal the planet while providing people the essential animal-based nutrients we need. Some brands that are doing a great job with this concept are Epic Provisions, Krave Bars, Polyface Farms, and Dr. Paul Saladino who's doing an excellent job raising awareness about the carnivore (all-meat) diet.
If I had more time, I'd research this niche more than I have already. Eating isn't a trend. And considering people want to eat healthier, they're looking for someone to help them stay up to date on the latest foods, studies, and so on.
This is also a good niche to build a list in. If you can be consistent and mildly entertaining (at the least), you're set. Getting 10,000 subscribers is definitely possible within 3-6 months. And if focus on quality over quantity, that could turn into $5,000 - $10,000 a month.
In addition to the brands I already mentioned, there's the grass-finished project I've been working on for my client.