How To Get People To Believe You Even When They Know You're Lying

I've recently taken into consideration the one difference between marketing that works and marketing that flops.

Would you like to know what it is?

I'll tell you without hesitation: it's building a strong relationship with the other person before pitching your product or service. That's really all there is to it.

Emotions overpower logic 9 times out of 10. I just made that stat up by the way. If you've been reader of my blog or a subscriber to my email list then you probably believed me without hesitation. That's the power of a creating an emotional connection with another person. 

There are many ways to build a relationship. One of the strongest ways is through empathy. Making someone else feel like you are empathic to their situation is the fastest and easiest way to build trust.

Make use of this information however you see fit. Just passing it along because it's hot on my mind at the moment. 

Simple Writing Exercise Banishes Brain Fog

Hey there. Raymond Duke here. Thought I'd switch things up today and make you a video.

This 5-minute video explains a new exercise I've been using lately. The exercise itself is simple: write 1,000 words to yourself before writing anything for anyone else. My video explains.

I don't often make videos but I'm thinking about making more. What do you think?

Do you prefer information like this via video? Let me know in the comments.