If you want someone to listen to you, tell a story. Stories are impossible for the brain to resist. We're hard-wired to listen — and pay attention — to stories. (Which explains why I've been sucked into Breaking Bad all weekend.)
Researchers from the University of California, Berkeley performed brain activity using an M.R.I. machine to show what happens in the brain while listening to a story.
The results? Stories were shown to not affect just one region the brain — the more a person listened to a story, the more blood flow increased throughout the entire brain. Unlike previous research suggested, listening to a story doesn't just "turn on" one section of the brain.
Whenever you can engage someone in a story to sell your product or service, do it. It's scientifically proven to work.
h/t: New York Times.