Dear Business Owner,

I'm prepared to offer you something I'm sure you'll love: a full 8-12 month plan designed specifically for your business, complete with 30-day implementable steps based on proven direct-marketing principles.

There is absolutely no catch — I simply want to demonstrate my expertise to you should you want to hire me as a client in the future. 

The details

It all begins with you telling me about your business via a private web form.

If I think we're a good fit, I'll send you a link to schedule a free 45-90 minute marketing consultation. During this free call, we'll go over the plan together and you can tell me more about your business. 

At the end of this call, one of two things will happen:

1. You love the plan and decide to implement it on your own.

If this is the case, I’ll wish you the best of luck and will request that you keep in touch with me to let me know how you’re doing.

2. You love the plan and ask to become my client so I can personally help you implement every single step for the next 8-12 months.

If this is the case, I’ll let you know what I need to immediately get started.

Either way, you'll end up ahead. 

You'll either have a personalized marketing plan for your business, or a personalized marketing plan for your business + a professional marketer who will help you implement it. 

Whatever you choose, it's entirely your decision. I will not pressure or hard sell on the phone. My method of "selling" is demonstrating my expertise and having my clients decide if they want my help or not. 

Why am I doing this?

I'm doing this for the following 2 reasons.

1. I enjoy it.

I made the decision a while ago marketing is what I want to do because it's what I love to do and it's what I do best.

Plus, it makes me very happy to see someone achieve success based on the results I help give them.

2. This is how I attract top-level clients.

Assuming you're happy at the end of the call, you will likely want my help. If this happens, I'll invite you to be my client. For ongoing help with implementing the plan, my fee is $3,500 per month.

While this may seem too high for you, I have the following guarantee that will make this opportunity a no-brainer. 

My no-brainer guarantee

If my marketing plan does not cover my fee ($3,500) within the first month, I will continue to work, for free, until you are happy.

And if for some reason you are still unsatisfied with my expertise, I will return your first $3,500 investment ...plus $1,500 out of my pocket.

This means if you are completely disappointed and feel like I let you down, you will get your $5,000 (your investment + $1,500 from me). I've never had a client do this, but I am willing to make this an option to demonstrate my commitment and confidence to our arrangement. 

Now, with a guarantee like this, I obviously can't make this opportunity available to everyone; therefore, I have the following qualifications you need to meet in order for us to proceed.

Your 5 strict (but reasonable) sets of criteria 

To be eligible for this opportunity...

CRITERIA 1: You must sell a "high ticket" product or service.

I consider a "high ticket" offer anything valued at $3,000 or more.

Alternatively, you could consider a customer worth $3,000 or more for your business.

This is important because this is how I justify my fee. My expertise likes in creating marketing strategies and optimizing conversions for high value offers only. 

Examples of businesses who commonly sell high value offers include:

  • Attorneys
  • Consultants, Life Coaches, Executive Coaches, etc.
  • Medical Practitioners (Chiropractors, Plastic Surgeons, Cosmetic Dentistry, Lazik, etc.)
  • Mortgage Brokers
  • Contractors (General, Concrete, Roofing, Fence, Remodeling, etc.) 
  • Property related businesses (Investors, Architects, Realtors, Fireplace installers, Developers, Loft conversions, Mold Remediation, Interior Decorators, HVAC Services, etc.)
  • Venture Capitalists
  • Staging Companies
  • Headhunting Companies
  • Loan Companies - Auto, Home, Small Business

Or any other business who sells products or services worth — or has a lifetime customer value of — $3,000 or more. 

Next:

CRITERIA 2: You must be enthusiastic about growing your business.

I need to be sure this is something you really want, and it's something you're excited about for us to have an ongoing and profitable professional relationship.

CRITERIA 3: You are currently spending money on advertising or have done so in the past. 

Advertising is the most effective way to reach prospective customers or clients. 

My expertise lies in finding the lowest cost / highest reward methods of advertising.

After I get to know your business, I will tell you exactly what these methods are in the free marketing plan I give you. I can say with extreme confidence the advertising strategies I come up with will give you a better return than what you're currently doing.

CRITERIA 4: You must be okay with contacting your past and current customer list.

Your past and current customers are a major marketing asset that can be leveraged into profits. You have to be comfortable with contacting your customers, or I cannot help you.

Every message we send will be ethical and promote goodwill, so you should be concerned with "harassing" your customers.

Now for the last, and most important, criteria:

CRITERIA 5: You must follow directions.

I can't earn my fee — and you won't make any money — if you don't follow through with the plan I have to grow your business. 

If you meet those above criteria, let's get started.

Here's what to do next:

Hit the nearby button and fill out the form. Once I get your information, I will look it over and let you know within 48 hours if we're a good fit to work together. I'll then get to work on creating a free personalized marketing plan for your business and send you a Timetrade link for our free 45-90 minute consultation.

During our call, we'll go over the plan and review your goals, offers, and your business.

Toward the end of the call, I'll ask if you want my help.

If you don't want to become a client, that's okay.

If you make the decision you want my help implementing the 8-12 month plan, I'll send you a link to make the payment and get whatever else I need to immediately get started.

Time is a factor

This opportunity is extremely limited because of the intense one-on-one time needed in order to provide you with results.

Therefore, it is physically impossible for me to work with more than a small number of clients.  

Also, you should realize there’s a very large demand for personal one-on-one marketing help that grows a business, without trying to sell you some new software, gimmick, or trendy service. 

So with that said, know that the window of opportunity won’t be open long.