Identity is how other people see you. Products are bought as a way to show them how you want to be seen. If you have a product that you sell, think about what "identity" it creates for your prospect.
Focusing your efforts on your existing customers will help you get more customers.
The word "if" leads you into a thought. If you use the word "if" well, you can better send your messages to those whom receive them. So much power in this two letter word, right?
Take your mind off yourself for a moment and consider what other people want. By doing so, you will be in a better position to help them. You can then connect what you offer to what they want.
Everyone has a story. What is yours? We all have moments of development - a time when something in your life changed you. Know what this is, and you can find your authenticity.
In order to write words that sell, you have to tell the truth. Honesty is main ingredient to writing effective copy.
Of course this is written by a copywriter.